4.8 HUMAN RESOURCE DEVELOPMENT The Government will introduce incentives and measures to improve the training in broadcasting and media to ensure qualitative and quantitative growth of the broadcasting sector. National professional bodies for media practitioners will be encouraged to participate in setting standards in broadcasting. Media training institutions will be encouraged to provide structured specialized programmes that cater for people with talent for creative writing, film production, animation creative and technical aspects of broadcasting. 4.9 ENVIRONMENTAL ISSUES Development of modern broadcasting facilities will be carried out sensitively to minimise their environmental impact. As a prerequisite for grant or renewal of licences, applicants must demonstrate their readiness to minimize the effects of their infrastructure on the environment. This should include provision of appropriate recycling/disposal facilities for waste that may contain toxic substances. 4.10 EQUITY PARTICIPATION & CONTROL Kenyans will be encouraged to participate in the sub-sector through equity ownership. Furthermore, to ensure that the broadcasting system meets the needs of Kenyans, effective local ownership and control of the Kenyan broadcasting system will be maintained. Any firm licensed to provide broadcasting services shall have at least 30 percent Kenyan equity ownership. However, for all listed companies, the equity participation shall conform to the existing rules and regulations of the Capital Markets Authority (CMA). 4.11 CROSS-MEDIA OWNERSHIP In order to promote diversity of views and freedom of expression, concentration of ownership of print and electronic media in a few hands will be discouraged. Limits to cross-media ownership will be set through regulations to be issued from time to time and through competition laws. 22