however, was that controversial comments could occasionally (although rarely) be excited by wholly innocuous postings by the media company. 60 Mr Love made it clear that the primary purpose of Australian News Channel was to interest readers and have them gain access either to the Australian News Channel website or some other digital publication of the news, rather than the snippet on the public Facebook page. There is an assessment made of the risk associated with particular stories having an adverse effect on the person or persons who is or are featured in the story. 61 Mr Love accepted that the uploading of the editorial from the Andrew Bolt program was likely to provoke comments. One of the comments to the Bolt editorial is a matter about which the plaintiff complains. 62 Yet, on the evidence of Mr Love, no consideration was or is, as a system or otherwise, given to whether the sort of comment about which complaint has been made was a likely comment to the editorial, when the editorial was selected for placement on the public Facebook page. In other words, although Australian News Channel assessed its comment, it conducted no assessment of likely reactions. 63 Nor was there any consideration to the sort of comment that was likely to flow from the posting by the defendant, Australian News Channel, from the plaintiff himself stating that nobody deserved to be treated in the way that he was. 64 There are over 15 million Australian Facebook users which, when one omits from the Australian population those over 60 years of age and under 6 years of age, is significantly more than half of the Australian population. Mr Love agreed that nothing specific is done about considering the risk that people who are intolerant and irresponsible may be posting comments on the organisation’s public Facebook page. 65 Mr Love accepted that the organisation could, effectively, block any comments by choosing a significant number of ordinary words that would be required to be contained in every comment. In doing so, Mr Love pointed to the resourcing issue that this would create. In his words, it would take the Australian News Channel some time to look through the 7,000 comments that they would