Regulation on Promotion by Telecommunication Operators Rwanda 5° permit: the permission granted by the Regulatory Authority in writing to a telecommunication operator or licensee to conduct a promotion campaign of the services or goods delivered under its license; 6° promotion: any message, content of which is controlled directly or indirectly by the advertiser, expressed in any language and communicated in any media to consumers with the intent to influence their choice, opinion or behaviour in order to get a shared reward or benefit; 7° Regulatory Authority: Rwanda Utilities Regulatory Authority; 8° telecommunication operator: all operators in telecommunication industry holding a valid license to operate in Republic of Rwanda; 9° year: twelve (12) calendar months. Article 3 – Scope of this regulation This regulation applies to all telecommunications operators that are engaged in or are about to be engaged in any promotional exercise. Gaming is not subject to this regulation. Article 4 – Objectives of this regulation The objectives of this regulation are the following: 1° to ensure ethical conduct and acceptable standards for promotions; 2° to set clear and minimum requirements and standards for matters related to promotions by the licensed operators governed by this regulation; 3° to protect and promote consumer interests or rights; 4° to prevent any possible anti-competitive behaviour and practice that may be hidden in any promotional package. Chapter II Procedure and requirements for promotions Article 5 – Intent of promotion All promotional exercise must have the intention of bringing the customers closer to the concerned licensee in order to get effective service value for money, which is the subject of promotion. Article 6 – Requirements for promotion Any licensee intending to carry out promotion of services or product must fulfil the following: 1° to ensure that there is no access fees required to opt-in; 2° to ensure that the consumer is sure to benefit for opting in; 3° to seek for the Regulatory Authority approval before launching the service or products; 4° to ensure that promotions are trustworthy programs to reward customers; 5° to ensure that promotions are transparent, fair and truthful. By Laws.Africa and contributors. Licensed under CC-BY. Share widely and freely. 2