When sending Solicited Bulk Messages by a contracted source for the purpose of sending Bulk
Messages, Licensed Operators shall comply with the following:
a) A Licensed Operator shall only send Bulk Messages to Recipients that have expressly
consented to the receipt of Bulk Messages.
b) The consent mentioned in Paragraph (a) above shall be acquired by the Source or the
Licensed Operator and the Licensed Operators shall maintain this consent in the
Licensed Operator’s records.
c) Solicited Bulk Messages shall only be sent between the hours of 09:00 a.m. and 08:00
p.m. according to the Kingdom of Bahrain’s timing.
d) Unless expressly agreed otherwise with the Recipient, one Solicited Bulk Message shall
be sent per day to any single Recipient on behalf of any single Source.
e) Each Solicited Bulk Message shall specify the identity and contact details of the Source
on whose behalf the Solicited Bulk Message is being sent. Specifying the source’s
details in any Bulk message shall include, as a minimum, a valid telephone number or
email address of the Source.
f) Each Solicited Bulk Message shall specify the details of the opt-out option procedures
described in Article 3.2 above.
g) The cost of responding to Solicited Bulk Messages as well as the cost of services, goods
or events the subject of the Message – if any – shall be specified in each Solicited Bulk
Message.
Article 5 – Sending of Bulk Messages for Non-contracted Source
1.
2.
Without prejudice to the Telecommunications Law and Licences granted to Licensed
Operators, Licensed Operators shall take all appropriate procedures to reduce the
number of Unsolicited Bulk Messages which are sent over their networks by Noncontracted Sources for the purpose of sending Bulk Messages.
When sending Bulk Messages by a Non-contracted Source for the purpose of sending
Bulk Messages, Licensed Operators shall comply with the following:
a) Bulk Messages by a Non-contracted Source shall only be sent between the
hours of 09:00 a.m. and 08:00 p.m. according to the Kingdom of Bahrain’s timing.
b) one Bulk Message by a Non-contracted Source shall be sent per day to any
single Recipient on behalf of any single Source.
Article 6 - Enforcement
Ref: CCA/0810/230
Date: 24 February 2011
Telecommunications Regulatory Authority
Page 4 of 5
Issue 1