7.6 Transition from Analogue to Digital Broadcasting There is a current global trend towards conversion from analogue to digital broadcasting. Some of the benefits of transition include higher quality reception, access to more channels, and availability of a wider spectrum of value added services. 7.6.1 Situation Analysis Transition from analogue to digital broadcasting has significant implications for subscribers, the regulator, content providers, and the Government. These challenges range from financial considerations to content integrity, and the entire management of the transition process. There is also the issue of how to mobilize indigenous participation, especially in the production of Set Top Boxes. It is important for Nigeria to take advantage of the opportunities inherent within this transformation. Government shall therefore facilitate a National Broadcasting System that promotes freedom of expression, access to information and knowledge, as well as ensures transparency and accountability in governance. The Government therefore needs to urgently address these challenges before the ITU changeover date of June 17, 2015. 7.6.2 Policy Objectives i. To comply with ITU mandate of transiting from analogue to digital broadcasting by June 2015; ii. To properly manage the digital dividend that will result from the transition; and iii. To facilitate and promote reasonably priced Community Broadcasting as a tool for promoting universal access and the Rights to Freedom of Expression. 7.6.3 Strategies The Government will: i. Provide a clear roadmap for harvesting the “digital dividend” spectrum, and ensure competitive allocation and efficient use of the resource; ii. Ensure compliance of transiting by the ITU mandated date; iii. Embark on appropriate publicity campaign for the purpose of sensitizing the general public on the transition from analogue to digital broadcasting; !"#$%&"'()*+(,%'$-.(/(0120( ( ( ,"34(56(