Regulation on Promotion by Telecommunication Operators
Rwanda
The descriptive report must be presented as per annex of this regulation.
The form to be used is available to the Regulatory Authority’s website at https://www.rura.rw.
Article 10 – Response of the Regulatory Authority on the descriptive report
After receiving the descriptive report, the Regulatory Authority must react and communicate to the licensee the
outcome of the assessment of the report.
In case there is a concern in relation to promotion to be addressed, the Regulatory Authority requests by writing
the licensee to remedy that situation.
The Regulatory Authority may seek for a formal meeting with the concerned licensee prior to issuing its decision.
Article 11 – Approval of the application
To approve the application for promotion, the Regulatory Authority takes into consideration the following:
1°
evaluation of the descriptive report and related documents;
2°
evaluation of the interest of consumers, public health, safety, and environmental issues;
3°
evaluation of the social and economic impacts of the proposed promotion;
4°
evaluation of mitigation measures to alleviate any problems identified;
5°
relationship of the proposed promotion vis-a-vis the existing national policies and strategies, laws and
regulation in Information and Communication Technologies sector.
Article 12 – Procedure to apply for promotion
Any licensee intending to conduct promotion of products or services must submit an electronic request to the
Regulatory Authority.
Article 13 – Response to the application for promotion
Regulatory Authority must reply in a period not exceeding three (3) working days from the date of reception of
the application.
Article 14 – Content of decision of promotion
The decision to conduct promotion issued by the Regulatory Authority must contain at least the following
elements:
1°
the name of the concerned licensee;
2°
the description of the promotion;
3°
the duration of the promotion;
4°
serial number signed and sealed by the Regulatory Authority.
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