enrichment in the unauthorized use of her image in which she sought to recover 10% royalty fees
for the use of her image at an interest rate of 22% from the date of cause of action until payment
in full, general damages, aggravated damages, punitive damages and costs of the suit. Maad
Limited, an advertising company, was added as a third party in these matters after it was stated
that it was an agent of the defendant.
2. Brief Facts:
The brief facts leading to the above cause of action are that the plaintiff is a commercial farmer
who is based in Soroti district and she operates under the name of Dakabela Rural Women
Development Association which she was chairperson and that in 2013 she did saw her image
pasted on huge bill boards run by the defendant in which she was shown to be heartily laughing
and holding a bountiful harvest of oranges in her hands and that with a caption “Save for your
success with the Agro Save Account’’. In addition to those huge billboards, the defendant is
stated to have produced advertising flyers, brochures and calendars bearing similar images of the
plaintiff as those depicted in the huge billboards which the defendant liberally distributed to its
branches country wide. The plaintiff states that these productions were never commissioned,
assigned, licensed or prior consent granted to the defendant to take her photograph and put her
image on the said bill boards and such other publications thus the defendant obtained the same
without authority and a grossly misused and unjustifiably published her private information and
therefore invaded her constitutional right to privacy with the result that owing to the defendant’s
unauthorized use of her image, the plaintiff suffered substantial damages for which she now
seeks through this court damages from the defendant who she believes did make substantial
profits from the unauthorized use of her image for the illegal adverts certainly attracted
customers to open accounts with the defendant.