12/20/23, 4:12 PM
Oversight Board | Independent judgement. Transparency. Legitimacy.
addition of a warning screen and the reason, Instagram users receive no notification.
Meta explained that its internal guidance for moderators, the Known Questions, define sadistic
remarks as those that "are enjoying or deriving pleasure from the suffering/humiliation of a
human or animal". The Known Questions provide examples of remarks that qualify as sadistic,
divided into those that show an "enjoyment of suffering" and "humorous responses". Meta also
confirmed that sadistic remarks can be expressed through hashtags as well as emojis.
In its analysis of the hashtags used in this case, Meta explained that the reference to the sound
of gunfire was a "humorous response" to violence that made light of the 5 June terror attack.
Meta explained the same hashtag is also used to market weapons. Meta also stated that the
gunfire hashtag, as well as the hashtag referring to individuals who collect firearms and firearm
paraphernalia, "could be read as glorifying violence and minimising the suffering of the victims
by invoking humour and speaking positively about the weapons and gear used to perpetrate
their death". Meta also explained that the hashtag referring to military simulations compared the
attack to a simulation, "minimising the actual tragedy and real-world harm experienced by the
victims and their community". Meta also stated that the hashtags referring to "airsoft" compared
the attack to a game in a way that glorifies violence as something done for pleasure.
Meta explained that the user's caption asserting that they do not support violence and that the
attack was a sad day "do not clearly indicate that they are sharing the video to raise awareness of
the attack". The company also clarified that, even if the user showed intent to raise awareness,
the use of "sadistic hashtags" would still result in removal. To support this position, Meta
explained that some users attempt to evade moderation by including deceptive or contradictory
language in their posts. Meta distinguished this from the Board's decision in the "Sudan graphic
video" case ( 2022-002-FB-FBR) where the user made clear their intent to raise awareness while
sharing disturbing content. In response to the Board's questions, Meta informed the Board that
the user included the same hashtags in most of their recent posts. Meta could not determine
why this user was repeatedly using the same hashtags.
Meta also stated that the user's post violated the Bullying and Harassment policy which
prohibits content that mocks the death of private individuals. In this case, the hashtag
referencing the sound of gunfire was deemed to be a humorous response to the violence shown
in the video.
https://www.oversightboard.com/decision/IG-OZNR5J1Z/
11/26
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