Regulation on Promotion by Telecommunication Operators Rwanda Article 7 – Requirements for launching promotions The licensee who is under process of launching promotion of the services or products must meet the following requirements: 1° to ensure that its network is capable of sustaining the traffic that may be generated from such promotion; 2° to specify the time, duration, date and range of such promotion and the date of redemption of such promotional benefits; 3° to represent the licensees’ opportunity to provide the products and services at the terms presented. If the supply of the products and services are limited, or the licensee can fulfil only limited demand, this must be clearly captured in the report and stated in the communication medium for the promotion; 4° to specify the target subscribers for the promotion by clearly indicating if it targets new subscribers or existing subscribers; 5° to indicate if the products or services subjects to promotion are available to only a particular geographical region or a group of customers; 6° to ensure a geographical balance while offering its promotional sales to its consumers without an undue concentration on consumers in a particular geographical location; 7° to communicate clearly and effectively to the subscribers all relevant terms and conditions of the promotions; 8° to ensure that the specific items or services portrayed or promised are not varied in the event of certain categories or specific products; 9° to have the means and be able to prove any claim or representation in a promotion and the Regulatory Authority has the discretion to demand for any survey report or data from the licensee for purposes of proving the same. Article 8 – Content of descriptive report Before the launch of promotion of service or product, the licensee must submit a descriptive report indicating the following information: 1° a statement of intention for the promotion; 2° the general impact of the promotion on the concerned licensee’s service provision; 3° the impact on the Quality of Service parameters set by the Regulatory Authority; 4° the impact on grade of service set by the Regulatory Authority; 5° a proof of compliance with the Regulatory Authority’s type-approved standards; 6° to state if the promotion includes or relates to comparative advertising; 7° the impact of the promotion on the basic consumer rights and obligations including, safety, privacy, information, choice all in the interest of transparency in service delivery; 8° to indicate the customer options; 9° to outline if the licensee requires any scarce resources such as numbers or codes with a view of confirming any compliance with earlier allocations. Article 9 – Submission of a descriptive report A descriptive report must be submitted to the Director General of the Regulatory Authority prior to the publication of any promotion of products and services. By Laws.Africa and contributors. Licensed under CC-BY. Share widely and freely. 3