Regulation Bulk Messaging Article 1 - Definitions For the purposes of this Regulation, any word or expression shall have the meaning given to it in the Telecommunications Law, and the following terms and expressions shall have the following meanings, unless the context otherwise requires: Bulk Message means short text messages (“SMS”) or multimedia messages (“MMS”) sent or intended to be sent to hundred (100) or more Recipients in the Kingdom of Bahrain at one time via short message or multimedia systems over a Licensed Operator’s public mobile telecommunications network for one of the following purposes: Offering to supply goods, services or business opportunities; Advertising or promoting goods, services, events or business opportunities; or any other purpose designated by the Authority from time to time by a determination issued by the General Director of the Authority. This shall include any Bulk Messages sent by the Licensed Operator with the purposes of offering to supply or promote the Licensed Operator’s goods, services, events or business opportunities. Solicited Bulk Message Unsolicited Bulk Message Source Ref: CCA/0810/230 Date: 24 February 2011 means a Bulk Message sent to Recipients that have requested that message and permitted the source of the Bulk Message to send to them as Recipients. means a Bulk Message sent to Recipients that did not request that message and did not permit the source of the Bulk Message to send to them as Recipients. means any licensed operator or bulk messenger or artificial or natural person that sends a Bulk Message over Telecommunications Regulatory Authority Page 2 of 5 Issue 1