Walt & Co Ltd, 1976 (1) SA 530 (T) at pp 534 A to 535 H; Hudson & Knight (Pty) Ltd v
D H Brothers Industries (Pty) Ltd T/A Willowtown Oil and Cake Mills and Another,
1979 (4) SA 221 (N), at p 224 F; Juvena Produits de Beaute SA v BLP Import and
Export,
38.
1980 (3) SA 210 (T), at p 218 B-G; and see Chowles and Webster, op. cit. pp 200-01). As
explained by Chowles and Webster (at the pages cited) this means that in making the
necessary comparison the court is not confined to the manner in which the parties have
actually used their respective marks: it may have regard to how they can use the marks in
a fair and normal manner. Respondent's counsel contended that while the notional user
test might be appropriate in cases of the opposed registration of a mark, it was not correct
to apply it in an infringement case. I can well see that in considering the question of
infringement the court should have regard not only
39.
to the plaintiff's actual use of his registered mark, but also to notional use, that is to all
possible fair and normal applications of the mark within the ambit of the monopoly
created by the terms of the registration (cf remarks of BOTHA J in the adidas case, supra,
at p 535 B-D). I have some difficulty, however, in applying the notional user approach to
the use by the defendant of his mark, especially as regards the type of goods to which the
mark is applied. If the actual proven user by the defendant falls outside the ambit of the
plaintiff's monopoly, then I fail to see how it can be said to infringe merely on the ground
that a notional fair and normal user of his mark - which
40.
had not in fact occurred - would trespass upon the plaintiff's monopoly. To take a
pertinent example: suppose respondent in this case had used a mark which was
deceptively similar to plaintiff's mark in relation to an insulating varnish (an item
specifically excluded from the goods in respect of which appellant's mark was
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