use of her image as can be seen from the plaint thus making the citing and application of the
Sikuuku case to be out of context.
The defendant further went ahead to cite the Patents Act as one of the Laws governing property
Rights in Uganda unfortunately the Patents Act was repealed by The Industrial Property Act
No.3 of 2014 under section 109 (1) and (10) thereof. That notwithstanding from the testimony
of Adris Kamuli (Dw3) stated it is clear that the third party obtained the plaintiffs’ image from
the New Vision by virtue of a consent Exhibit D10 which has clear conditions among others
stating that the picture was for single use only and restricted the purposes for which it was
acquired to the request made by the third party for use of the materials as originally produced.
Indeed when cross examined DW3 stated clearly that use of the image got by the third party was
for agricultural purposes leaving the court to believe that if that was so then any subsequent
usage for promotion of a bank account as is the case here would go at length to prove that the
third party did not use the image in line with the purpose for which it was procured for using the
plaintiffs’ image to promote the defendants’ Agro Save Account which is more in the a banking
field than for agriculture tilted the use permanently towards another dimension which is that of
commercial promotion.
Indeed from the evidence on record it is clear that no effort was at all made by the defendant or
the third party to find out who the plaintiff was before using her image for commercial purposes
yet they all agree that the partly the plaintiff’s image was used in the commercial advert yet the
defendant and third party had not sought her consent for as testified to ,they believed that it was
the New Vision not the plaintiff whom they had to seek consent yet it is not in dispute that the
New Vision ran the features bearing the plaintiffs’ image in its various newspaper whose
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