12/20/23, 4:12 PM
Oversight Board | Independent judgement. Transparency. Legitimacy.
Case summary
The Board has overturned Meta's decision to remove a video from Instagram showing the
aftermath of a terrorist attack in Nigeria. The Board found that restoring the post with a warning
screen protects victims' privacy while allowing for discussion of events that some states may
seek to suppress.
About the case
On 5 June 2022, an Instagram user in Nigeria posted a video showing motionless, bloodied
bodies on the floor. It appears to be the aftermath of a terrorist attack on a church in southwest
Nigeria, in which at least 40 people were killed and many more injured. The content was posted
on the same day as the attack. Comments on the post included prayers and statements about
safety in Nigeria.
Meta's automated systems reviewed the content and applied a warning screen. However, the
user was not alerted as Instagram users do not receive notifications when warning screens are
applied.
The user later added a caption to the video. This described the incident as "sad", and used
multiple hashtags, including references to firearms collectors, allusions to the sound of gunfire
and the live-action game "airsoft" (where teams compete with mock weapons). The user had
included similar hashtags on many other posts.
Shortly after, one of Meta's Media Matching Service banks, an "escalations bank", identified the
video and removed it. Media Matching Service banks can automatically match users' posts to
content that has previously been found violating. Content in an "escalations bank" has been
found violating by Meta's specialist internal teams. Any matching content is identified and
immediately removed.
The user appealed the decision to Meta and a human reviewer upheld the removal. The user
then appealed to the Board.
https://www.oversightboard.com/decision/IG-OZNR5J1Z/
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