Personal Data (Privacy) Ordinance Part 6A—Division 3 6A-28 Section 35M Cap. 486 35M. Prescribed consent for providing personal data for use in direct marketing under data protection principle 3 Despite section 2(3), where a data user requires, under data protection principle 3, the prescribed consent of a data subject for providing any personal data of the data subject to another person for use in direct marketing, the data user is to be taken to have obtained the consent if the data user has not contravened section 35J, 35K or 35L. Verified Copy Last updated date 5.12.2014