and encouraging an appreciation of them, using certification marks, appellations of origin and geographical indications to add value to them; 4. Promoting festivals, including typical ones drawing on local traditions, culture and history, linked to fairs for marketing typical local products, including typical local gourmet products, on local menus and tourism routes, safeguarding them and promoting an appreciation of them by identifying them through the use of intellectual property rights, in particular certification marks, appellations of origin and geographical indications; 5. Promoting typical local dress and fashion, adding value to them and promoting their protection through the use of marks and industrial designs or mechanisms for safeguarding folklore; 6. Incentivizing the protection and development of local techniques for local production through industrial secrets and other appropriate industrial property rights; 7. Promoting innovation fairs for agro-industrial, inshore fishing, oil, weaving, gourmet and other typical products and incentivizing the protection of these products through the conventional intellectual property system or traditional knowledge. STRATEGIC AREA IV: INNOVATION and INDUSTRIAL COMPETITIVENESS Goals for 2012 Strategic Goal 14 Stimulate the strategic use of intellectual property by small and medium-sized enterprises (SMEs) as a way of incentivizing competitiveness and innovation