d) Points of comparison shall be based on facts that can be substantiated and should not be unfairly selected. In particular: i. The basis of comparison shall be the same for all the products being compared and shall be clearly stated in the advertisements so that it can be seen that like is being compared with like. ii. Where items are listed and compared with those competitors’ products, the list shall be complete or else the advertisement shall make clear that the items are only a selection. (xv) Denigration Advertisers should not attack or discredit other businesses or their products. (xvi) Exploitation of goodwill Advertisers should not make unfair use of the goodwill attached to the trademark, name, brand, logo, slogan or the advertising campaign of any other organisation. (xvii)Imitation No advertisement should so closely resemble any other that it misleads or causes confusion. (xviii) Unacceptable Products and Services Advertisements for products or services coming within the recognised character of, or specifically concerned with the following are not acceptable : (a) Cigarette, tobacco and its accessories; (b) Any item banned in the Postal Services Act 1991 (Act 465) for the purpose of cheating or misleading; (c) The occult and fortune tellers; (d) Marriage agencies and friendship clubs; (e) Unlicensed employment agencies; (f) Any form of gambling including betting and gambling tips; (g) Clothing which is printed with word(s) or symbol(s) that has an inappropriate message; 26