c) Advertisements pertaining to activities of a society or club for children must be that of a club or society that is properly supervised. d) In any situation where children are projected, careful consideration must be given for their safety Illustrations i. Children must not be seen leaning on a window or a bridge railing or climbing a steep cliff in a dangerous manner. ii. Small children must not be shown climbing a high rack or to reach for something on a table higher than their head level. iii. Medicines, disinfectants, antiseptics, caustic substances, pesticides and all aerosol preparations must not be shown within reach of children without close parental supervision or neither can they be shown using them. iv. Children must not be shown using matches or any gas, petrol, paraffin, electrical or mechanical appliances which could cause them suffering burns, electric shocks or other injuries. v. Children must not be shown driving or riding agricultural machines (including tractor-drawn carts) or any other heavy machines. vi. Children are not allowed to be exposed to any form of fire without being observed by adults. vii. Children must not be shown playing with firecrackers or fireworks which are banned in Malaysia. 7.3 Professionals in Advertising Care shall be taken, where a testimonial is given by a person with professional qualifications, that in indicating those qualifications the advertisers do not cause the person giving the testimonial to transgress any regulations of the professional institution(s) to which he belongs. 29

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