2.0 Concept of Innocent Carrier 2.1 Code Subjects providing access to any Content but have neither control over the composition of such Content nor any knowledge of such Content is deemed an innocent carrier for the purposes of this Code. An innocent carrier is not responsible for the Content provided. Nonetheless, this does not exempt such access providers from adhering to the General measures as outlined in Part 6.0 of this Part where it expressly applies to them. 3.0 Objectives 3.1 The Online environment vastly differs from other existing traditional mediums directed to the general public at large where the use and dissemination of Content are concerned. 3.2 Not only are Online users able to exercise their choice on whether to access, read or digest various Online material at any time, they are also, by certain applications, able to contribute to Online Content in their own personal capacity. 3.3 Overwhelming benefits have been brought about by such a medium but where there is use, there is also the potential for abuse. 3.4 Online Content providers are committed toward taking a responsible approach to the provision of Content by implementing reasonable, practicable and proportionate measures and to provide a response mechanism in cases where prohibited material or activity is identified. End users should retain responsibility for the Content they place online, whether legal, or illegal. 3.5 The Online environment is not a legal vacuum. In general, if something is illegal "off- line", it will also be illegal "on-line". In this matter, the relevant existing laws apply. 3.6 Responsible Content providers must, therefore, be guided by the commitment to reassure consumers and businesses that online Content to inform, educate, entertain and facilitate commerce is safe and secure. Hence, the purpose of this Part is to: (a) Recommend guidelines and procedures relating to the provision of online Content through self-regulation by the industry in a practical and 41