commercially feasible manner and at the same time foster, promote and encourage the growth and development of the Online services industry; (b) Promote the education of users in making an informed selection of the Content they consume; and (c) Keep updated with international as well as national standards, trends and cultural sensitivities of the general Malaysian public in applying and reviewing this Part. 4.0 Principles 4.1 The following principles shall guide the parties who review, administer, apply, are affected by and/or are subject to this Part of the Code : (a) There shall be no censorship of the Internet as provided in Section 3(3) of the Act. (b) Responsibility for Content provided Online by Code Subjects primarily rests with the creator of the Content. (c) In acknowledging that in the fast-changing online environment, it is very often impractical, costly, difficult and ineffective to monitor Content, Code subjects will nonetheless fulfill, to the best of their ability the requirements of the Code. (d) Users are responsible for their choice and utilisation of Online Content. (e) As users are able to independently exercise the choice on whether to access, read or digest and consume various online materials, the application of the Code, by Code Subjects under this Part shall take cognisance of this fact. (f) Any measures relating to content which are recommended by this Part from time to time shall be: (i) Technologically neutral; (ii) Fair; and (iii) Widely affordable and not adversely affect the economic viability of the communications and multimedia industry. 42