7.0 False Content 7.1 Content, which contains false material and is likely to mislead, due amongst others to incomplete information is to be avoided. Content providers must observe measures outlined in specific parts of this Code to limit the likelihood of perpetuating untruths via the communication of false content. 7.2 Content is false where prior to communications reasonable measures to verify its truth have not been adopted or taken. 7.3 Content which is false, is expressly prohibited except in any of the following circumstances: 7.4 (a) Satire and parody; (b) Where it is clear to an ordinary user that the content is fiction. Code Subjects must take all necessary steps outlined in the specific parts of this Code to limit the likelihood of provision of false Content. 8.0 Children's Content 8.1 Content designed specifically for children of and below 14 years reaches impressionable minds and influences social attitudes and aptitudes. Code Subjects must closely supervise and monitor the selection, control of material, characterisations and plot. Nothing in the foregoing shall mean that the vigour and vitality common to children's imaginations and love of adventure need be removed. Specific attention must be paid to the aspects stated below. (i) Violence a) In children's content portrayed by real-life characters, violence should only be portrayed when it is essential to the development of character and plot. b) Animated Content for children, while accepted as a stylised form of storytelling, which can contain non-realistic violence, shall not depict violence as its central theme, and shall not invite dangerous imitation. 17