Case 5:17-cv-06064-LHK Document 54 Filed 03/26/18 Page 17 of 27
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express their views in a private facility, such as a shopping center, have a constitutional right to do
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so”); Cyber Promotions, Inc. v. Am. Online, Inc., 948 F. Supp. 436, 442 (E.D. Pa. 1996) (“AOL
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has not opened its property to the public by performing any municipal power or essential public
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service and, therefore, does not stand in the shoes of the State.”). The Court likewise declines to
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find that Defendants in the instant case are state actors that must regulate the content on their
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privately created website in accordance with the strictures of the First Amendment. As a result,
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the Court concludes that Plaintiff has failed to state a claim against Defendants under the First
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Amendment.
United States District Court
Northern District of California
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Accordingly, the Court GRANTS Defendants’ motion to dismiss (1) Plaintiff’s substantive
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cause of action for violation of the First Amendment; and (2) Plaintiff’s claim for declaratory
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relief, to the extent that it is premised on a violation of the First Amendment. The Court affords
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leave to amend because Plaintiff may be able to allege sufficient facts to support a First
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Amendment claim. See Lopez, 203 F.3d at 1127 (holding that “a district court should grant leave
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to amend . . . unless it determines that the pleading could not possibly be cured by the allegation of
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other facts” (internal quotation marks omitted)).
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b. Lanham Act
Plaintiff also asserts a cause of action against Defendants for false advertising in violation
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of the Lanham Act, 15 U.S.C. § 1125(a)(1)(B). Section 1125(a)(1)(B) forbids a person from
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making any false or misleading statements of fact “in commercial advertising or promotion” that
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“misrepresent[] the nature, characteristics, qualities or geographic origin of his or her or another
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person’s goods, services, or commercial activities.” In order to prevail on a false advertising claim
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under § 1125(a)(1)(B), a plaintiff must demonstrate: “(1) false statement of fact by the defendant
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in a commercial advertisement about its own or another’s product; (2) the statement actually
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deceived or has the tendency to deceive a substantial segment of its audience; (3) the deception is
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material, in that it is likely to influence the purchasing decision; (4) the defendant caused its false
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statement to enter interstate commerce; and (5) the plaintiff has been or is likely to be injured as a
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Case No. 17-CV-06064-LHK
ORDER GRANTING DEFENDANTS’ MOTION TO DISMISS PLAINTIFF’S FEDERAL CAUSES OF ACTION;
DISMISSING PLAINTIFF’S STATE LAW CAUSES OF ACTION; AND DENYING PLAINTIFF’S MOTION FOR
A PRELIMINARY INJUNCTION