—7ﺃﻋﻤـﺎﻝ ﺳﻤﻌﻴـﺔ ﺑﺼﺮﻳـﺔ :ﺗﻌﺘﺒﺮ ﺃﻋﻤﺎﻻ ﺳﻤﻌﻴﺔ ﺑﺼﺮﻳﺔ ﺍﻟﺒﺮﺍﻣﺞ ﺍﻟﺘﻲ ﻻ ﺗﻨﺘﻤﻲ ﺇﻟﻰ
ﺍﺣﺪ ﺍﻷﻧﻮﺍﻉ ﺍﻟﺘﺎﻟﻴﺔ :ﺍﻷﻋﻤﺎﻝ ﺍﻟﺴﻴﻨﻤﺎﺗﻮﻏﺮﺍﻓﻴﺔ ﻭﺍﻟﻨﺸﺮﺍﺕ ﻭﺍﻟﺒﺮﺍﻣﺞ ﺍﻹﺧﺒﺎﺭﻳﺔ ﻭﺍﳌﻨﻮﻋﺎﺕ
ﻭﺍﳌﺴﺎﺑﻘﺎﺕ ﻭﺍﻟﺒﺮﺍﻣﺞ ﻏﻴﺮ ﺑﺮﺍﻣﺞ ﺍﳋﻴﺎﻝ ﺍﳌﻨﺠﺰﺓ ﻓﻲ ﻣﻌﻈﻤﻬﺎ ﻋﻠﻰ ﺍﳋﺸﺒﺔ ﻭﻧﻘﻞ
ﺍﳌﺒﺎﺭﻳﺎﺕ ﺍﻟﺮﻳﺎﺿﻴﺔ ﻭﺍﳋﻄﺎﺑﺎﺕ ﺍﻹﺷﻬﺎﺭﻳﺔ ﻭﺍﻟﺘﺴﻮﻳﻖ ﺍﻟﺘﻠﻔﺰﻱ ﻭﺍﻟﺘﺮﻭﻳﺞ ﺍﻟﺬﺍﺗﻲ ﻭﺧﺪﻣﺎﺕ
ﺍﻟﺘﻠﺘﻜﺴﺖ.
—8ﻣﻮﺟﺎﺕ ﺭﺍﺩﻳﻮ ﻛﻬﺮ ﺑﺎﺋﻴﺔ ﺃﻭ ﺗﺮﺩﺩﺍﺕ ﺭﺍﺩﻳﻮ ﻛﻬﺮ ﺑﺎﺋﻴﺔ :ﻣﻮﺟﺎﺕ ﻛﻬﺮﻭﻣﻐﻨﺎﻃﻴﺴﻴﺔ
ﺗﻨﺘﺸﺮ ﻓﻲ ﺍﻟﻔﻀﺎﺀ ﺩﻭﻥ ﺍﳊﺎﺟﺔ ﺇﻟﻰ ﺗﻮﺟﻴﻪ ﺁﻟﻲ.
—9ﻣﺘﻌﻬﺪ ﺍﻻﺗﺼﺎﻝ ﺍﻟﺴﻤﻌﻲ ﺍﻟﺒﺼﺮﻱ :ﻛﻞ ﺷﺨﺺ ﻣﻌﻨﻮﻱ ﺣﺎﺻﻞ ﻋﻠﻰ ﺗﺮﺧﻴﺺ ﺃﻭ
ﺇﺫﻥ ﻭﻓﻖ ﺍﻟﺸﺮﻭﻁ ﺍﶈﺪﺩﺓ ﻓﻲ ﻫﺬﺍ ﺍﻟﻘﺎﻧﻮﻥ ﻭﺍﻟﺬﻱ ﻳﻘﺪﻡ ﻟﻠﻌﻤﻮﻡ ﺧﺪﻣﺔ ﺃﻭ ﻋﺪﺓ ﺧﺪﻣﺎﺕ
ﻟﻼﺗﺼﺎﻝ ﺍﻟﺴﻤﻌﻲ ﺍﻟﺒﺼﺮﻱ ﲟﺎ ﻓﻲ ﺫﻟﻚ ﺧﺪﻣﺎﺕ ﺍﻟﺒﺚ ﺍﻹﺫﺍﻋﻲ ﺍﻟﺼﻮﺗﻲ ﺑﻮﺍﺳﻄﺔ ﺷﺒﻜﺔ
ﻫﺮﺗﺰﻳﺔ ﺃﻭ ﺍﻟﻜﺎﺑﻞ ﻭﺃﻭﺍﻷﻗﻤﺎﺭ ﺍﻻﺻﻄﻨﺎﻋﻴﺔ )ﺍﻟﺴﺎﺗﻞ( ﺃﻭ ﺃﻱ ﻃﺮﻳﻘﺔ ﺗﻘﻨﻴﺔ ﺃﺧﺮﻯ.
—10ﺇﻧﺘﺎﺝ ﺳﻤﻌﻲ ﺑﺼﺮﻱ :ﺑﺮﻧﺎﻣﺞ ﺇﺫﺍﻋﻲ ﺃﻭ ﺗﻠﻐﺰﻱ ﺃﻭ ﻫﻤﺎ ﻣﻌﺎ ﻳﻌﺪﻩ ﻣﺘﻌﻬﺪ ﺍﻻﺗﺼﺎﻝ
ﺍﻟﺴﻤﻌﻲ ﺍﻟﺒﺼﺮﻱ ﺃﻭ ﻳﻨﺘﺠﻪ ﺃﻭ ﻳﻘﻮﻡ ﺑﻬﻤﺎ ﻣﻌﺎ ﺩﺍﺧﻠﻴﺎ ﺑﻮﺳﺎﺋﻠﻪ ﺍﳋﺎﺻﺔ ﺃﻭ ﻳﺄﻣﺮ ﺑﻮﺿﻊ
ﺗﺼﻮﺭﻩ ﻭﺇﻧﺘﺎﺟﻪ ﻣﻦ ﻃﺮﻑ ﻫﻴﺎﻛﻞ ﺍﻹﻧﺘﺎﺝ ﻓﻲ ﺍﻟﺴﻮﻕ.
—11ﺇﻧﺘﺎﺝ ﺳﻤﻌﻲ ﺑﺼﺮﻱ ﻭﻃﻨﻲ :ﻛﻞ ﺇﻧﺘﺎﺝ ﺳﻤﻌﻲ ﺑﺼﺮﻱ ﻳﻜﻮﻥ ﻣﻀﻤﻮﻧﻪ ﻣﺘﺠﺬﺭﺍ ﺑﺸﻜﻞ
ﻗﻮﻱ ﻓﻲ ﺍﳌﺠﺘﻤﻊ ﺍﳌﻐﺮﺑﻲ ﻭﻳﻜﻮﻥ ﻣﻘﺮ ﺍﻟﺸﺨﺺ ﺍﳌﻌﻨﻮﻱ ﺍﻟﺬﻱ ﻳﺘﺨﺬ ﻣﺒﺎﺩﺭﺓ ﻭﻣﺴﺆﻭﻟﻴﺔ
ﺇﳒﺎﺯﻩ ﺑﺎﳌﻐﺮﺏ ،ﻭﻳﻌﺘﻤﺪ ﻋﻠﻰ ﻛﻔﺎﺀﺍﺕ ﺟﻠﻬﺎ ﻣﻐﺮﺑﻴﺔ ،ﻭﻳﺒﺚ ﺑﺎﻟﻌﺮﺑﻴﺔ ﺃﻭ ﺑﺎﻷﻣﺎﺯﻳﻐﻴﺔ ﺃﻭ
ﺑﺎﻟﻠﻬﺠﺎﺕ ﺍﳌﻐﺮﺑﻴﺔ ﺃﻭ ﺑﻠﻐﺎﺕ ﺃﺧﺮﻯ ﻋﻨﺪ ﺍﻻﻗﺘﻀﺎﺀ.
—12ﺇﻧﺘﺎﺝ ﺫﺍﺗﻲ :ﺍﻟﺒﺮﺍﻣﺞ ﺍﻟﺘﻲ ﻳﻌﺪﻫﺎ ﺃﻭ ﻳﻨﺘﺠﻬﺎ ﺃﻭ ﻫﻤﺎ ﻣﻌﺎ ﺑﺼﻮﺭﺓ ﻣﺒﺎﺷﺮﺓ ﻣﺘﻌﻬﺪ
ﻟﻼﺗﺼﺎﻝ ﺍﻟﺴﻤﻌﻲ ﺍﻟﺒﺼﺮﻱ ،ﻭﻻ ﳝﻜﻦ ﺃﻥ ﺗﺘﺸﻜﻞ ﻫﺬﻩ ﺍﻟﺒﺮﺍﻣﺞ ﻣﻦ ﺍﻟﺒﺚ ﺍﳌﺘﻜﺮﺭ ﻭﻻ ﻣﻦ
ﺇﺭﺳﺎﻝ ﺁﻧﻲ ﺃﻭ ﻣﺆﺟﻞ ﻟﺒﺮﺍﻣﺞ ﻣﺤﻄﺔ ﺃﺧﺮﻯ.
—13ﺷﺒﻜﺔ ﳋﺪﻣﺎﺕ ﺍﻻﺗﺼﺎﻝ ﺍﻟﺴﻤﻌﻲ ﺍﻟﺒﺼﺮﻱ :ﻛﻞ ﺑﻨﻴﺔ ﲢﺘﻴﺔ ﲤﻜﻦ ﻣﻦ ﺗﻮﻓﻴﺮ ﺧﺪﻣﺔ
ﻟﻼﺗﺼﺎﻝ ﺍﻟﺴﻤﻌﻲ ﺍﻟﺒﺼﺮﻱ.
—14ﺍﻟﻘﻄﺎﻉ ﺍﻟﻌﻤﻮﻣﻲ ﻟﻼﺗﺼﺎﻝ ﺍﻟﺴﻤﻌﻲ ﺍﻟﺒﺼﺮﻱ :ﻣﺠﻤﻮﻋﺔ ﺗﺘﺄﻟﻒ ﻣﻦ ﻣﺼ��ﻟﺢ ﻣﺨﺘﻠﻔﺔ
ﻟﻼﺗﺼﺎﻝ ﺍﻟﺴﻤﻌﻲ ﺍﻟﺒﺼﺮﻱ ﺫﺍﺕ ﻃﺎﺑﻊ ﻋﻤﻮﻣﻲ ﻭﺷﺮﻛﺎﺕ ﻟﻼﺗﺼﺎﻝ ﺍﻟﺴﻤﻌﻲ ﺍﻟﺒﺼﺮﻱ،
ﻳﻜﻮﻥ ﻛﻞ ﺭﺃﺳﻤﺎﻟﻬﺎ ﺃﻭ ﺃﻏﻠﺒﻴﺘﻪ ﻓﻲ ﻣﻠﻚ ﺍﻟﺪﻭﻟﺔ ،ﺗﺘﻮﻟﻰ ﺗﻨﻔﻴﺬ ﺳﻴﺎﺳﺔ ﺍﻟﺪﻭﻟﺔ ﻓﻲ ﻫﺬﺍ
6
Select target paragraph3
Connect to a paragraph
Connect to an entity
Disable highlights
Add to table of contents