37 impropriety of motive, and dubious marketing practices, including public deception. His aim is to reach a decision which is fair as between the parties while paying due regard to the public's interest in free, as well as fair, competition. In certain jurisdictions at least he can grant a remedy which is tailored to the facts, such as a limited injunction or damages only." In my view the principles enunciated in the Inter- the principles national News Service case, and appearing from the passages quoted from Fellner,are generally in accordance with the broad equitable approach adopted by South African courts in unfair competition cases. The question then is, what is the result of the application of these principles to Schultz's conduct? In.....