audience. It provides the ability to communicate with millions of people at the stroke of a button. The immediacy and accessibility of social media means that defamatory statements disseminated through tweets can rapidly reach individuals worldwide. The audience includes not only followers of the public figure but also anyone who has access to the social media platform and who may come across or be exposed to the tweet. Words which are posted, which may be these days in the form of a video also, will amount to publication and will be actionable in case it contains defamatory content or malice. Needless to say, the extensive circulation of such content in public can cause considerable injury to a person‟s reputation. Such written and posted content has the inherent quality of being permanent by virtue of the fact that a man‟s reputation suffers while the video remains available on the public platform and in the cyber space. 51. The number of followers or the reach of an individual's online presence can significantly magnify the impact of a post or repost. As a result, the law needs to evolve to navigate the complexities of this digital era. The concept of publication, traditionally associated with printed materials, must be re-examined in the context of virtual platforms where information can reach a vast audience in seconds. Moreover, the legal system should be attuned to the dynamics of social media influence. Signature Not Verified Digitally Signed By:ZEENAT PRAVEEN Signing Date:05.02.2024 16:25:50 CRL.M.C. 6347/2019 Page 34 of 50