(x) Prices a) Any stated price should be clear and should relate to the product advertised. Advertisers should ensure that prices match the products illustrated. b) If the price of one product is dependent on the purchase of another, the extent of any commitment by consumers should be made clear. c) Price claims such as 'up to' and 'from' should not exaggerate the availability of benefits likely to be obtained by consumers. (xi) Free Offers a) In making a free offer conditional on the purchase of other items, consumers’ liability for any costs should be made clear in all material featuring the offer. b) An offer should be described as free only if consumers pay no more than the : i. Current public rates of postage. ii. Actual cost of freight or delivery. iii. Costs, including incidental expenses, of any travel involved if consumers collect the offer. c) Advertisers should make no additional charges to consumers for packing and handling. (xii) Availability of Products a) Advertisements shall not be electronically disseminated unless the advertiser has reasonable grounds for believing that he can supply any demand likely to be created by his advertising. b) In particular, no attempt shall be made to use the advertising of unavailable or unregistered products (when registration is compulsory)or 24

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