c) Advertisements pertaining to activities of a society or club for children must
be that of a club or society that is properly supervised.
d) In any situation where children are projected, careful consideration must be
given for their safety
Illustrations
i.
Children must not be seen leaning on a window or a
bridge railing or climbing a steep cliff in a dangerous
manner.
ii.
Small children must not be shown climbing a high rack or
to reach for something on a table higher than their head
level.
iii.
Medicines, disinfectants, antiseptics, caustic substances,
pesticides and all aerosol preparations must not be shown
within
reach
of
children
without
close
parental
supervision or neither can they be shown using them.
iv.
Children must not be shown using matches or any gas,
petrol, paraffin, electrical or mechanical appliances which
could cause them suffering burns, electric shocks or other
injuries.
v.
Children must not be shown driving or riding agricultural
machines (including tractor-drawn carts) or any other
heavy machines.
vi.
Children are not allowed to be exposed to any form of
fire without being observed by adults.
vii.
Children must not be shown playing with firecrackers or
fireworks which are banned in Malaysia.
7.3
Professionals in Advertising
Care shall be taken, where a testimonial is given by a person with professional
qualifications, that in indicating those qualifications the advertisers do not cause the person
giving the testimonial to transgress any regulations of the professional institution(s) to which he
belongs.
29
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