8.0 Other Specific Advertisements 8.1 Commercials on Medical Products, Treatments and Facilities Advertisements on medicines, remedies, appliances, skill and services relating to diagnosis, prevention and treatment of diseases or conditions affecting the human body are under the authority of the Medicine Advertisements Board, Ministry of Health Malaysia (K.K.L.I.U). 8.2 Pesticide Advertisements Advertisements on pesticides are under the authority of Pesticide Advertising Board and Ministry of Agriculture. 8.3 Food and Drinks Advertisements of food and drink products that claim therapeutic or prophylactic qualities will be subject to prior screening; however, food and drink products that help improve, restore or maintain the consumers’ general health, physical or mental condition will not be subject to prior screening. All advertisements must comply with the requirement in the Food Act 1983 and Food Regulations 1985. 8.4 Direct Sales Advertising a) Infomercials and Direct Sales Advertising must also abide by this Code. b) Unless otherwise provided by this Code, all advertisers must get relevant approval from the Ministries concerned and abide by the laws set by the Government from time to time unless stated otherwise. 8.5 Alcoholic Drinks And Liquor Advertisements on alcoholic drinks and liquor are not allowed. If an alcohol company is the title sponsor of an international sporting event held in Malaysia, it is only allowed to promote the event and not directly advertise its products. In addition to this, alcohol companies should only use the events’ logo in the promotional on-air material. 30

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