PART 4 SPECIFIC BROADCASTING 1.0 Scope and Coverage 1.1 This part serves as a guideline for content that is broadcast through the following media: (i) Direct to Home (DTH) subscription broadcasting and/or video on demand services, whether via satellite or cable; and (ii) Terrestrial Free-to-Air TV and Radio. Otherwise collectively known as “Broadcasters”. 1.2 2.0 2.1 This part excludes Content available Online [which is dealt with in Part 5]. Objectives The objective of these specific broadcast guidelines is to ensure continued reliable standards of Content disseminated by broadcasters in accordance with expectations of audiences and internationally recognised good practice of electronic media and journalism. 2.2 This Code is a manifestation of a paradigm change brought about by technological advancements in the broadcasting industry. It is acknowledged that compliance with the Content Code is what sets the standards for Content and not the other way around whereby content takes precedence over standards. 2.3 Malaysian Broadcasters recognise that creative freedom carries with it the responsibility of ensuring that not only are the rights of children protected, but also that of viewers and listeners in general. This necessitates the upholding of ethical and professional practices in the conduct of their business operations toward fulfilling social responsibility. 3.0 Specific Guidelines 3.1 In amplification to the general principles and the general guidelines laid out in Part 1 and Part 2 of this Code respectively, the following specific guidelines on broadcast take into 33