4.0 Advertisements 4.1 Broadcasters are responsible for the acceptability of advertising material transmitted and must ensure that: (a) All advertisements are in good taste and conform to applicable laws and regulations. (b) There is no influence by advertisers, or the perception of such influence, on the reporting of news or public affairs, which must be accurate, balanced and objective, with fairness and integrity being the paramount considerations governing such Content. 5.0 Information, Advice and Warnings 5.1 Broadcasters must ensure that classification details and other information announcements have a helpful role in enabling viewers to make appropriate choices at all times. 5.2 Broadcasters should consider whether any elements or programming might disturb viewers, in particular, younger children. Appropriate information, advise and or warnings should be provided at the start of any programme, or news report, which might disturb younger children. 5.3 Broadcasters are to ensure that clear and specific warnings should be employed especially after 10.00 p.m where there is the likelihood that some viewers may find the programme disturbing or offensive. This does not diminish the broadcasters’ responsibility for sensitive scheduling of programmes to reduce the risk of offence to the minimum. 39