(iii) Content and materials should not glorify events and occurrence relating to horror, sex and violence unless it is in the context of an actual and real situation. 3.4 Cultural Diversity Content should respect, protect and promote cultural diversity. Interests of minority and marginalised groups such as the disabled or indigenous peoples should be protected and promoted. 3.5 Diverse cultural content (in terms of variety, mix, timing etc) must be actively promoted to avoid over-commercialisation of information. 3.6 Corrective Measures Corrective and Counter Advertising should be provided for and detailed rules and regulation drawn up to ensure adequate and effective compliance. 68