and/or television programme is shorter than one hour, the name of such a radio and/or television programme must be announced at the end of it. 13. The requirements specified in paragraphs 8 and 9 of this Article shall not apply to local television programmes. Article 39. Requirements Set for Advertising and Audiovisual Commercial Communications 1. Advertising and audiovisual commercial communications must be decent, correct and readily recognisable. It shall be prohibited to publish in advertising and audiovisual commercial communications information which degrades human dignity, promotes any discrimination based on race, sex or ethnic origin, nationality, citizenship, religion or belief, disability or age also contains manifestations or promotion of sexual orientation, is offensive to religious or political convictions or promotes behaviour prejudicial to health or safety or behaviour grossly prejudicial to the protection of the environment. 2. Advertising and audiovisual commercial communications may not mislead and prejudice consumers. 3. Advertising and audiovisual commercial communications may not have a detrimental effect on the mental health of minors, their physical, mental or moral development and must comply with the following requirements: 1) they may not directly exhort minors to buy or hire or select a product or service by exploiting their inexperience and credulity; 2) they may not directly encourage minors to persuade their parents or others to purchase the goods or services being advertised; 3) they may not form the opinion of minors that the use of certain services or goods will make them physically, psychologically or socially superior to their peers; 4) they may not exploit the trust minors place in parents, teachers or other persons; 5) they may not show minors in dangerous situations in the absence of the public interest. 4. Advertisers and clients of audiovisual commercial communications shall not have the right to influence the content of public information, except for the content of advertising and audiovisual commercial communications ordered by them. 5. Surreptitious advertising and surreptitious audiovisual commercial communications shall be prohibited. 6. The use of subliminal techniques shall be prohibited in advertising and audiovisual commercial communications. 7. Advertising of tobacco products and audiovisual commercial communications intended for advertising of tobacco products shall be prohibited. 8. Restrictions on advertising of alcoholic beverages and audiovisual commercial communications intended for advertising of alcoholic beverages shall be established by the Law on Alcohol Control. 9. Advertising of medical treatment and medicinal products available only on prescription shall be prohibited in the media, except for special publications, in the information society media or programmes.