All forms of Consents are acceptable as so long as the Consent can be stored and .6.3 .presented in tangible form when required by the TRA Licensees shall not withhold or otherwise refuse to provide a service based on a .6.4 Annexes issued Customer's failure to give Consent as required under this Policy or any of the .under it .The process of obtaining Consent shall be clear and transparent .6.5 include the The record of a Consent which is required to be retained by a Licensee shall .6.6 indicates that Customer's consent, date, time, the words or other content by which the Customer Consent shall also include IP addresses where the and the Customer's identity. The record of a or via communications carried over the Internet. The record of a Consent was received through include fixed line or mobile telephone numbers in case the Consent was received Consent shall record of that through a fixed line or mobile telephone. Where the Consent is in writing, the .Consent shall include the Customer's signature the entire Unless otherwise stated in an Annex, records of Consents shall be retained for .6.7 .the Recipient period during which Marketing Electronic Communications are sent to unless The process by which Consent is obtained will always follow an Opt-in Procedure .6.8 .otherwise specifically provided for in the relevant Annex and The processes by which Consent is obtained may differ according to the services .6.9 .circumstances and are set out in the Annexes Marketing A means by which a Recipient may Unsubscribe shall be provided for in all .6.10 .Electronic Communications Customer Electronic Communications shall not be used for the purpose of persuading a .6.11 .not to use an Opt-out Procedure or to Unsubscribe or Subscribe offered Where offered, the option for a Recipient to Subscribe or Unsubscribe shall be .6.12 .without charge Subscribe Licensees shall be permitted to implement measures that prevent misuse of .6.13 TRA prior to and Unsubscribe options provided those measures are approved by the .implementation Government Exemption .7 any Policy and its Annexes shall not apply to any Electronic Communications sent by This any Licensee with Government Entities. Further, this Policy and its Annexes will not apply to .Communications respect to the carriage or transmission of those Electronic Effective Date .8 .Regulatory Policy shall be effective upon the date of its issuance This Modification of Obligations .9 Regulatory TRA may, at its sole discretion, modify the obligations contained in this The .Policy or any Annexes issued under it