any form of communication from a Licensee means Mobile Customer Consent Request .1.8 Customer to receive Marketing Electronic requesting the permission of a Mobile ;Communications whom a Licensee provides mobile means a customer to Mobile Customer .1.9 ;telecommunication services ;Text Message means Spam sent as a Mobile Mobile Spam .1.10 transmitted between mobile telephone devices means a message Mobile Text Message .1.11 Network, including but not limited to messages sent using a over a Public Telecommunications ;Service (SMS) or a Multimedia Messaging Service (MMS) Short Message contract entered into by a Licensee with a means a New Messaging Services Contract .1.12 Licensee Message Services to that customer, which Messaging Service Customer to provide ;the effective date of this Annex contract is entered into after Customer to whom mobile telecommunications means a Mobile New Mobile Customer .1.13 ;after the effective date of this Annex services are provided by a Licensee ;ascribed to it in Article 4.2 has the meaning Opt-out Notification .1.14 ;ascribed to it in Article 4.3 has the meaning Opt-out Request .1.15 notification by a Mobile Customer to a Licensee that means a Subscribe Notification .1.16 to Subscribe; and the Mobile Customer wishes notification by a Mobile Customer to a Licensee that means a Unsubscribe Notification .1.17 .to Unsubscribe the Mobile Customer wishes Scope .2 Licensees in The purpose of this Annex is to set out the particular obligations required of .2.1 .relation to Mobile Spam Unless stated otherwise, the provisions set out in the Unsolicited Electronic .2.2 unless it is ,Communications Regulatory Policy apply to the subject matter of this Annex .expressly stated otherwise th June 30 The Licensees shall be in full compliance with this Annex by no later than the .2.3 Licensees shall be in full 2010, other than for the provisions of Article 9.1, with which the .st January 201031 compliance by no later than the New Mobile Customers .3 .Customers All of the following Opt-in Procedures shall apply to all New Mobile .3.1 to a The Licensees shall not send Licensee's Own Marketing Electronic Communications .3.2 the requirements of New Mobile Customer unless a Consent has been received which fulfils all Communications Regulatory Policy, this Annex and those set out in the Unsolicited Electronic .as applicable Marketing The following shall apply to any Licensee wishing to send Licensee's Own 3.3 ;Electronic Communications to a New Mobile Customer ,Customers A Licensee shall send a Mobile Customer Consent Request to New Mobile .3.3.1