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ASA Ruling on Cash On Go Ltd. t/a Peachy.co.uk

Case Law

Country

United Kingdom

Country Location

Latitud: 52.32950805122076

Longitud: -1.4047851562500706

Country Location (vinculado Case Law): United Kingdom

Decision Date: 20 mar 2019

Case Status: Cerrado

Case Outcome (Procedural)

Motion Granted

Case Outcome (Disposition)

Administrative Measures/Administrative Sanctions that restrict FoE

Keywords

Advertising

Judicial Body: Administrative Court

Case Number: A19-551528

Case Summary: The British Advertising Standards Authority (ASA) ruled that an emailed advertisement implying that consumers should take out a high-interest, short-term loan to protect themselves against financial uncertainty as a result of Brexit violated the Code of Non-broadcast Advertising and Promotional Marketing. The advertisement had played on people's fears that Brexit may result in food shortages. The ASA held that the advertisement was irresponsible and risked putting "emotional pressure" on financially vulnerable individuals who were concerned about not being able to feed themselves or their families following Brexit.

Case Significance: The decision does not establish a binding or persuasive precedent within its jurisdiction.

Source Name and URL: Columbia Global Freedom of Expression

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ASA Ruling on Cash On Go Ltd t:a Peachy.co.uk.pdf
English
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CYRILLA: Global Digital Rights Law

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ASA Ruling on Cash On Go Ltd. t/a Peachy.co.uk

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