12 - Implementation  12.1 - Upon the expiry of nine ( 9 ) months from the date of issuance of this Regulatory Policy ,  the Licensees shall ensure that any New mobile Consumer is Registered prior to activation of  that New Mobile Consumer’s Mobile SIM card or the provision of mobile services to that New  Mobile Consumer .  12.2 - Upon the expiry of nine ( 9 ) months from the date of issuance of this Regulatory Policy ,  the Licensees shall commence Registration of all Existing Mobile Consumers .  12.3 - The Licensee shall complete Registration of all Existing Mobile Consumers within twenty  seven ( 27 ) months from the date of issuance of this Regulatory Policy .  12.4 - The Licensee shall divide the Registration Process of all Existing Mobile Consumers in  consecutive and organised phases during the specified period in Article 12.3 in order to ensure  the balance and the successfulness of this process .  12.5 - Where an Existing Mobile Consumer cannot be successfully Registered because :  12.5 . 1 . the Existing Mobile Consumer fails or refuses to submit the necessary Registration  Information required for the Registration ; or  12.5 . 2 . the Licensee cannot verify the Registration Information submitted by the Existing  Mobile Consumer ,  then the Registration shall be deemed to have failed , and the Licensee shall Suspend or  Deactivate the Existing Mobile Consumer’s Mobile SIM Card and mobile services in accordance  with the procedures set out in Article 10 , mutatis mutandis .  12.6 - The Licensee shall put the required plans , processes and procedures which are realistic ,  efficient and effective to ensure compliance with the provisions of this Regulatory Policy .  13 - Consumer Care  13.1 - The Licensees shall take appropriate measures and regular campaigns to educate and raise  awareness amongst their Existing and New Mobile Consumers regarding the requirements and  implementation of this Regulatory Policy .  13.2 - The TRA has the right to impose measures and awareness campaigns to raise the  awareness of Mobile Consumers regarding the requirements and implementation of this  Regulatory policy .  13.3 - The Licensees shall provide a free consumer care line for any person to make enquiries  about the processes and requirements for Registration and renewal of Registration and to lodge  any complaints arising from the implementation of this Regulatory Policy .  13.4 - The Licensees shall provide a free confidential and secure service to its Mobile Consumers  by which those Mobile Consumers may determine :  13.4 . 1 . the details of any Mobile Subscription Contract to which the Mobile Consumer is a  party ;