identity, character, National Values, cultural diversity and expression through the development of appropriate local content; commercial broadcasting services subject to fulfilment of licensing and regulatory requirements. 2. Promote diversity in ownership, control and programming of broadcasting services and availability throughout Kenya; Private/Commercial Broadcasting Services: The main objective of the granting of licenses for private broadcasting services will be the development of a diverse broadcasting landscape, while taking into account the viability of individual enterprises as well as the industry as a whole. Private broadcasting service providers will be expected to provide a diversity of programming content, contribute to job creation and human resource development. Private broadcast licenses will not be granted to any political party, or affiliate of a political party. To avoid hoarding of scarce frequency resources, CA will develop guidelines with appropriate regulatory safeguards to ensure broadcast licensees start operations within time frames stipulated in their licenses upon being granted broadcast licenses. 3. Review the role, viability, availability and protection of public broadcasting services; 4. Promote fair competition, innovation, protection of intellectual property rights and investment in the broadcasting content industry; 5. Ensure adherence to social responsibility by encouraging the development of and respect for the Programming Code and other codes of practice by all broadcasting licensees; 6. Use innovative methodologies to rapidly expand media training in Kenya. 7. Ensure universal access to, and viability of the public broadcasting service; and 8. Encourage media training institutions in conjunction with the broadcasting industry to pursue research into aspects of programming and curriculum development in the industry. Government media training institutions are specifically mandated to develop and provide curriculum and training on animation, computer graphics, and online media and games; Community Broadcasting Services: Community broadcasting service providers, who are fully controlled by a non-profit entity, will be licensed to offer non-profit services that serve a particular community. They will be required to: 1. Offer a distinct broadcasting service dealing specifically with community issues, which are not usually dealt with by private or public broadcasting service covering the same area; and 9. Require government agencies and private sector to promote local production of advertisements and create an enabling environment for the production and export of local broadcast and media products that will contribute towards job creation. 2. Focus on the provision of programmes that highlight community issues, including, but not limited to; developmental issues, health care, basic information and general education, environmental affairs and local culture. 10. Promote subtitling and dubbing to increase the reach of local programmes. Licensing of community broadcasters will follow an approach where prospective service providers will make application to CA. The licenses will be granted after evaluation based on clear conditions and availability of frequencies in the service area. In order to promote the development of community broadcasting services, the CA will endeavour to reserve broadcast frequencies and/or television channels for this purpose. Community broadcast licenses will not be granted to any political party, or affiliate of a political party. The National Public Broadcasting: Service The Kenya Broadcasting Corporation (KBC) will be restructured to ensure its relevance and viability as the public broadcaster. KBC, operating commercially, with universal service obligations, and with Government support to sustain its universal service obligations will provide national public broadcasting and county broadcasting services in collaboration with County Governments. KBC may also establish a subsidiary to provide Ministry of ICT, Kenya 24/37 November-2019