INDEX Act Communications and Multimedia Act 1998, Part 1 (5.1) Advertisement Consumer, definition, Part 3 (1.1) - Availability of Products, Part 3 [4.1(xii)] - Broadcasters, Advertisements, Part 4 (4.0, 4.1) - Claims, Part 3 [4.1(viii)] - Comparisons, Part 3 [4.1(xiv)] - Decency, Part 3 [4.1(ii)] - Denigration, Part 3 [4.1(xv)] - Electronically, communicated, Part 3 (1.1) - Exploitation of goodwill, Part 3[4.1(xvi)] - Fear and Distress, Part 3 [4.1(iv)] - Free Offers, Part 3 [4.1(xi)] - General Principles, Part 1 (2.0) - Guarantees, Part 3 [4.1 (xiii)] - Guidelines on Content, Part 2 - Honesty and Truthfulness, Part 4.1(iii) - Indirect Advertising and Product Placements, Part 3 (5.0) - Imitation, Part 3 [4.1(xvii)] - Legality, Part 3 [4.1(i)] - Objectives, Part 3 (2.0) - Prices, Part 3 [4.1(x)] - Principles, Part 3 (3.0) - Protection of Privacy, Part 3 [4.1 (vii)] - Recognising and Identifying Advertisements, Part 3 (6.0) - Safety, Part 3 [4.1 (v)] - Specific Audiotext Hosting, Part 6 (2.6) - Specific Online Guidelines, Part 5 - Specific Limited Content Guidelines, Part 7 - Testimonials and Endorsements, Part 3 [4.1(ix)] - Unacceptable Products and Services, Part 3 [4.1(xviii)] - Violence, Anti-social behavior, Part 3 [4.1 (vi)] Advertisers - Category, Part 3 (1.0) - Identifying, Part 3 (6.0) Advertising Alcoholic drinks, Liquour; Part 3 (8.5) - Children, Part 3 (7.2) - Direct Sales Advertising, Part 3 (8.4) - Food and drinks, Part 3 (8.3) - Incontinent Pads For Adults; Part 3 (8.6) - Indirect Advertising and Product Placement, Part 3 (5.0) - Medical products, treatments and facilities, Part 3 (8.1) - Messages, Notices; Part 3 (8.7) - Pesticides, Part 3 (8.2) - Professionals, Part 3 (7.3) - Sanitary Napkins; Part 3 (8.6) 73

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