2.8 Code subjects shall endeavour to provide Content that, as far as possible, caters to the various tastes and expectations of Malaysian viewers and listeners recognising the varied tastes of the Malaysian public. 2.9 Code subjects will ensure, to the best of their ability, that their Content contains no abusive or discriminatory material or comment on matters of, but not limited to, race, religion, culture, ethnicity, national origin, gender, age, marital status, socio economic status, political persuasion, educational background, geographic location, sexual orientation or physical or mental ability, acknowledging that every person has a right to full and equal recognition and to enjoy certain fundamental rights and freedoms as contained in the Federal Constitution and other relevant statutes. 3.0 Objectives of the Code 3.1 The overriding purpose of this Code is to recommend guidelines relating to the provision of Content through self-regulation by the industry in a practical and commercially feasible manner and at the same time foster, promote and encourage the growth and development of the industry. 3.2 In doing so, it is noted and acknowledged that the following specific objectives shall guide the parties affected, governed by, administering and subject to the Code: (a) Meeting and supporting the national policy objectives set out in the Act. (b) Ensuring effective self-regulation of the development, production and dissemination of Content. (c) Empowering users of Content to make an informed selection of the Content they consume. (d) Recognise and keeping updated with international as well as national standards, trends and sensitivities in applying and reviewing this Code. (e) Ensuring compliance through a regular process of monitoring. 7