PART 8 CODE ADMINISTRATION 1.0 Introduction 1.1 The keyword in this Content Code is self-regulation. By virtue of this being a voluntary industry Code, all those subscribing to it have expressly undertaken the commitment and responsibility to uphold its objectives and principles. Good governance through self-discipline and self-monitoring is the best form of administration as it ultimately serves the interests of all parties concerned. 1.2 Content providers and Code Subjects are responsible for ensuring that Content and promotion of their services, whether produced by themselves or others on their behalf comply with the provisions of the Content Code. 2.0 Communications and Multimedia Content Forum of Malaysia 2.1 The Communications and Multimedia Content Forum of Malaysia, designated on 29 March 2001, comprises a balanced representation of the relevant sectors of the industry to ensure the Code it has prepared, reflects the views of the community at large. 2.2 Any addition, amendment or review of the Code shall be deliberated upon by the relevant representative industry working group and referred to the Forum’s Council. Its adoption shall be subjected to input by members and due consideration of public comment. 2.3 The Forum, under its registered Constitution, is responsible for the administration of this Code and for sanctions in the case of any breach. 2.4 The Content Forum through its Complaints Bureau shall receive, consider, mediate and if necessary, adjudicate and make a ruling on matters, such as complaints and grievances, relating to alleged breaches. 2.5 Any complaint on matters covered by this Code received by a Code subject should be resolved by the parties concerned. However, if the complaint cannot be resolved, it may be referred to the Complaints Bureau. 57