THE COMMUNICATIONS AND MULTIMEDIA CONTENT FORUM OF MALAYSIA CONTENT CODE Contents Page FOREWORD 4 PART 1: 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 INTRODUCTION Preamble General Principles Objectives of the Code Scope and Coverage Definitions and Interpretation Legal Status of the Code Interpretation Complaints 5 6 7 8 8 10 11 11 PART 2: 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0 GUIDELINES ON CONTENT General Requirements Indecent Content Obscene Content Violence Menacing Content Bad Language False Content Children’s Content Family Values Persons with Special Needs 12 12 13 13 15 16 17 17 18 19 PART 3: 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 ADVERTISEMENT Scope and Coverage Objectives Principles Specific Guidelines Indirect Advertising and Product Placements Identifying Advertisers and Recognising Advertisements The Use of People in Advertising Other Specific Advertisements 20 20 21 21 27 28 28 30 PART 4: 1.0 2.0 SPECIFIC BROADCASTING GUIDELINES Scope and Coverage Objectives 33 33 1