Article 1 These Measures are formulated in accordance with the Cybersecurity Law of the People's Republic of China, the Data Security Law of the People's Republic of China, the Personal Information Protection Law of the People's Republic of China, the Law of the People's Republic of China on the Progress of Science and Technology, and other laws and administrative regulations, to promote a healthy development and regulated application of generative artificial intelligence (“generative AI”), safeguard national security and social public interests, and protect the lawful rights and interests of citizens, legal persons, and other organizations. Article 2 These Measures apply to the utilization of generative AI technology to provide services that generate any text, images, audios, videos or other content (hereinafter referred to as “generative AI services”) to the public within the territory of the People's Republic of China. If the State has other regulations regarding the utilization of generative AI services to engage in activities such as news and publication, film and television production, or literary and artistic creation, those regulations shall take precedence. These Measures do not apply where industry organizations, enterprises, educational and scientific research institutions, public cultural institutions, relevant professional institutions, etc. research, develop, or apply generative AI technology but do not provide generative AI services to the public within the P.R.C. Article 3 The State, in adherence to the principles of placing equal emphasis on development and security and combining innovation promotion with law-based governance, shall implement effective measures to encourage the innovation and development of generative AI, and apply inclusion, prudence, and classification and grading in the regulation of generative AI services. Article 4 The provision and use of generative AI services shall comply with laws and administrative regulations, respect social morality and ethics, and meet the following requirements: (1) Core socialist values shall be upheld, and it is prohibited to generate any content prohibited by laws or administrative regulations, such as content inciting subversion of national sovereignty or the overturn of the socialist system, threatening national security and interests, harming the nation's image, inciting separatism, undermining national unity and social stability, propagating terrorism or extremism, propagating ethnic hatred or ethnic discrimination, or any violent or obscene content, as well as content containing false or harmful information; (2) During processes such as algorithm designs, the selection of training data, model generation and optimization, or the provision of services, effective measures shall be employed to prevent discrimination based on race, ethnicity, beliefs, nationality, region, gender, age, occupation, health, etc.; (3) Intellectual property and business ethics shall be respected, and it is prohibited to exploit advantages in terms of algorithms, data, platforms, etc., to carry out a monopoly or unfair competition; (4) The lawful rights and interests of others shall be respected, and the physical and mental health of others must not be harmed, and the rights to likeness, reputation, honor, personal privacy, and personal information rights and interests of others must not be infringed; and (5) Based on service types and characteristics, effective measures shall be employed to increase the transparency in generative AI services and improve the accuracy and reliability of generated content. Chapter II Technology Development and Governance Article 5 Encouragement shall be provided for the innovation and application of generative AI technology in various industries and fields to generate high-quality content that is positive, healthy, inspiring, and morally wholesome, as well as for the exploration and optimization of application scenarios and the building of an application ecosystem. Support shall be provided for industry organizations, enterprises, educational and scientific research institutions, public cultural institutions, relevant professional institutions, etc., to collaborate on the innovation, development of data resources, knowledge translation and application, and risk prevention in respect of generative AI technology. 2