Consumer Protection (Telecommunications Service) Regulation fees apply in that term. Comparative Advertising in which one Advertiser draws a comparison Advertisement or between an Applicable Product or Service and that of another Comparative Licensed Operator. Advertising Consumer A Subscriber, or a Person who receives, uses, acquires, or consumes an Applicable Product or Service. Direct Contact Advertising by means of direct contact with Consumers. Advertisement Fair Usage Policy A document, which forms part of the Service Contract, stipulating constraints and practices that a Consumer must agree to for access to a service. Joint Advertisement Advertising where more than one Advertiser are jointly or Joint Advertising Advertising an Applicable Product or Service, two or more Applicable Products or Services, or an Applicable Product or Service with any other product or service. Law The Legislative Decree No. (48) of 2002 Promulgating the Telecommunications Law of the Kingdom of Bahrain. Misleading An Advertisement which contains information, statements, or Advertisement visual presentation which directly or by implication is likely to mislead or deceive the Consumer about an Applicable Product or Service or about the Advertiser. Minimum Period Service The minimum contracted period agreed to by a Licensed Operator and a Subscriber, after which no fees are payable for the termination of the Service Contract by the Subscriber. 4