24 No. 37261 GOVERNMENT GAZETTE, 24 JANUARY 2014 3.2.3.1 Audiences 3.2.3.1.1 Television Viewership of television has grown significantly since the White Paper was finalised in 1998. In the past ten years alone, viewership has increased from 68% of the adult population in 2002 to 92 % of all adults (over the past seven days) in June 2013 according to the South African Advertising and Research Foundation (SAARF). SABC 1 has the most viewers at 27.7 million. It was viewed by 78.8% of adult viewers in 2012 compared to less than 60% in 1998. SABC 2 has 24.8 million viewers and was viewed by 71% of the adult audience in 2012 (compared to50% in 1998/1999), e.tv has 23.95 million viewers (68.6% of viewers) and SABC 3 reaches 21 million viewers. Community television has mirrored this growth and currently sits with an average weekly reach of 8.5%. Satellite subscription television service, DSTV, has grown its audiences significantly since 1998 - from 2% in 1998/1999 to 28% of the adult population in 2012 (9.9 million viewers). This increase has been driven at least in part by the subscription service introducing a range of cheaper bouquets over the past five years. The growth in viewership of DSTV services is obviously matched by an increase in subscriber numbers. The figure below shows the dramatic growth in subscribers for DSTV since 2005. M -Net and DStv subscriber numbers 5000 4500 4000 -5- 3500 0 3000 M-Net E C 2500 DSt,. Totes - MNet & DSP rs= 2000 -o 1500 1000 500 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 South African households' viewing patterns have changed over the past 15 years. For example, South African content is increasingly popular and demanded by audiences and thus a commercial rather than only regulatory imperative for broadcasters. This has led to multi-channel satellite services introducing more local channels over and above those required by South African content regulations (such as Mzansi and eKasi channels). 3.2.3.1.2 Radio Total radio listenership has in the meantime remained relatively stable- with All Media Products Survey (AMPS) recording a past seven day listenership of 91.8% in 2002 and 92.6% in December 2012. The listenership figures however for individual services has 20 This gazette is also available free online at www.gpwonline.co.za