03/02/2020 Reachlocal UK Ltd & Anor v Bennett & Ors [2014] EWHC 3405 (QB) (21 October 2014) representatives (IMC-Internet marketing consultants), they all seem to be glorified car salesmen and there is no real talent and definitely no digital marketing skills. It (meaning the claimants) inflates click prices and that's what they don't tell you. How much does Reach Local inflate prices by? ReachLocal is a Google Premier Partner and some of its sales people have said that Google provides ReachLocal with special benefits, such as commissions from Google on AdWords spend this (sic), however, is totally untrue…. Other interesting ReachLocal points: … … this is the loophole that allows companies like ReachLocal to keep accurate and transparent data to themselves, and not have to share accurate statistics with its clients. So how does ReachLocal get away with such trickery? This is a very simple trick…. the 'spends' appear to be within the dashboard; however it seems you can only activate it by mistake…… this is cleverly hidden using JavaScript…. … Ian Puddick … one of the first and long-standing ReachLocal UK clients has undertaken his own investigations informing the company of this deception… More complaints seen below … http://www.pissedconsumer.com/reviews-by-company/ reachlocal/reach-local-rip-off-liarsand-scam-artists… http://www.ripoffreport.com./r/Reach-Local/Manhattan-New-York-10018-/Reach-LocalLias(sic)-Cheats-What-a-Nightmare-Save-Your-Money-Manhattan-New-York... ReachLocal – click fraud ReachLocal – Scam Reach Local – Rip Off 12. The pdf attachment contains information about the 'properties' of the document. As Mr Richard Bray explains in his first witness statement, the 'properties' box shows that the author of the pdf was Jamie Bennett, the first defendant. It also shows that the document was created on 12 February 2014. 13. The claimants claim that on about 10 March 2014, the defendants sent out another email, entitled "Have you been Mis-Sold PPC by ReachLocal?", which contained the following passage: "Did you know ReachLocal can take upto (sic) 50% of your Campaign Media Budget as an Optimisation Management Fee. Half of your marketing budget could be wasted by being disguised as an Optimisation Marketing Fee without you even knowing. That is one shocking and expensive marketing service!" 14. The next publication relied on is an email dated around 11 March 2014, headed "Reach Local are in BIG trouble. Thank you for all the responses!" It continued: "For everyone that got in touch with us from our first email; we cannot thank you enough!... Out of 500 emails we sent we had nearly 300 responses, which is way more than we anticipated. Thank you for taking notice and helping us help you! We want to bring this terrible business practice that is affecting businesses all over the world not just the UK to the masses. We have heard some truly disgraceful stories from (sic) the way you have been treated." 15. Although the claimants were informed by their own customers of each of the emails of which they now complain, they are unable to say to how many of their customers the original 13 February document was emailed, but rely on the defendants' own claims as a useful indication that 500 emails were sent www.bailii.org/ew/cases/EWHC/QB/2014/3405.html 4/14