Act Data Protection And Privacy Act 2019 (3) Where the data controller gives reasons for non-compliance, a copy of the notice required by subsection (2) shall be given to the Authority within fourteen days . (4) Where the Authority is satisfied that the data subject is justified, the Authority shall direct the data controller to comply within seven days. (5) This section does not apply to data collected or processed in accordance with section 4(2). 26. Right to prevent processing of personal data for direct marketing. (1) A data subject may by notice in writing to a data controller, require the data controller to stop processing his or her personal data for purposes of direct marketing. (2) A data controller shall within fourteen days after receipt of the notice inform the data subject in writing that the data controller has complied or intends to comply with the notice of the data subject, or of the reasons for non-compliance. (3) Subject to sub-section (1) a data subject may enter into agreement with a data controller for purposes of using or processing his or her personal data for pecuniary benefits. (4) Where the data controller gives reasons for non-compliance, a copy of the notice required by subsection (2) shall be given to the Authority within the time specified in that subsection . (5) Where the Authority is satisfied that the notice in subsection (1) is justified, the Authority may direct the data controller to comply. (6) In this section "direct marketing" includes the communication by whatever means of any advertising or marketing material which is directed at an individual.

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