managed on a private or public organizations; “political party” means a party registered by the Registrar of Political Parties as a political party in Kenya under the Political Parties Act, 2007; “polling period” means the period covering the period of national general elections are held, including election campaigns and postelection and referendum period; “programme” means a body of live or recorded material consisting of images, sounds or both embodied in signals emitted for the purpose of ultimate broadcasting’; “programme segment” means a programme which, in audiovisual sense, presents one whole unit, with a beginning and end, clearly separated from other segments and content; “public broadcaster” means the public broadcaster designated under section 46E of the Act; “public emergency service” means broadcasting services offered in the event of a disaster emergency on the request of person authorized by the government; “re-broadcasting” means the simultaneous or subsequent broadcasting by one broadcasting organization of the broadcasts of another broadcasting organization; “satellite broadcasting service” means a broadcasting service that is broadcasted through transmitters situated on a satellite; “sponsored programme” means a programme which all or part of its costs are paid by a sponsor, with a view to promoting that sponsor's, or another sponsor's name, product or service; “station programming format” means an arrangement of programmes which are presented on a broadcasting station; “subscriber” means a person who, in relation to subscription television and or radio broadcasts, has entered into an agreement with a provider of subscription radio or television services; “subscription broadcasting services” includes, among other services, cable