Chapter III Rights to Name and Rights to En ty Name Ar cle 1012 A natural person enjoys the right to name, and is en tled to determine, use, change, or allow others to use his name in accordance with law, provided that public order and good morals are not o ended. Ar cle 1013 A legal person or an unincorporated organiza on enjoys the right to en ty name, and is en tled to decide, use, change, transfer, or allow others to use its en ty name in accordance with the law. Ar cle 1014 No organiza on or individual may infringe upon other’s rights to name or rights to en ty name by means such as interference, misappropria on, impersona on, or the like. Ar cle 1015 A natural person shall take the surname of either his father or mother, and may take a surname other than his father’s or mother’s in any of the following situa ons: (1) taking the surname of a senior lineal rela ve by blood; (2) taking the surname of a foster parent, other than the legal care provider, who provides care thereto; and (3) taking a surname with other legi mate reasons that do not o end public order and good morals. Natural persons of ethnic minori es may take surnames in compliance with their cultural tradi ons and local customs. Ar cle 1016 A natural person who decides to take or change his name, or a legal person or an unincorporated organiza on who decides to take, change, or transfer its en ty name, shall le registra on with the relevant authori es in accordance with law, unless otherwise provided by law. Upon changing the name or en ty name by a person of the civil law, the civil juris c acts performed before the name change is legally binding on the person. Ar cle 1017 With regard to a pseudonym, stage name, screen name, translated name, trade name, abbrevia on of a name or en ty name of a social popularity, where the use of which by others will su ce to cause public confusion, the relevant provisions on protec on of the rights to name and the rights to en ty name shall be applied muta s mutandis. Chapter IV Rights to Likeness Ar cle 1018 A natural person enjoys the right to likeness, and is en tled to make, use, publicize, or authorize others to use his image in accordance with law. The likeness is an external image of a speci c natural person re ected in video recordings, sculptures, drawings, or on other media by which the person can be iden ed. Ar cle 1019 No organiza on or individual may infringe upon other’s rights to likeness by vilifying or defacing the image thereof, or through other ways such as falsifying other’s image by u lizing informa on technology. Unless otherwise provided by law, no one may make, use, or publicize the image of the right holder without the la er’s consent. Without the consent of the person holding the right to likeness, a person holding a right in the works of the image of the former person shall not use or publicize the said image by ways such as publishing, duplica ng, distribu ng, leasing, or exhibi ng thereof. Ar cle 1020 The following acts, if done in a reasonable way, may be performed without the consent of the person holding the right to likeness: using publicly available images of the person holding the right to likeness to the extent necessary for personal study, art apprecia on, classroom teaching, or scien c research; making, using, or publicizing the image of the person holding the right to likeness, which is inevitable for conduc ng news repor ng; ti ti ti ff ti ti ti ti fi ti ffi ti ti ti ti ti ti ff ti fl fi fi ti ti ti ti ti ti ti ti ti fi ti ti ti ti ti ti ti ti ti ti ti ti ti ti tt ti ti ti ti ti ti ti ti ti 109