(e) the need to exercise care in dealing with individuals’ privacy; and (f) the need to accommodate diversity of opinion; and (g) Broadcast stations must adhere to regulations and guidelines issued for fair coverage during elections. 4.3.6 Market Regime This policy will foster pluralism, efficiency and fair competition and increased reliance on market forces in the provision of broadcasting services. Consequently, competition in the sub-sector will be enhanced through licensing of more radio and television stations. The Government will establish a framework within which different players will be licensed in the various market segments to promote efficiency in the sector. 4.4 LICENSING OF BROADCASTING SERVICES Any person wishing to provide broadcasting services will be required to obtain the necessary licences. Broadcasters, including those re-broadcasting free-to air programmes will be required to meet the prescribed local content levels. The broadcasting services will be licensed according to the following categories: (a) Free-to-air radio; (b) Free-to-air television; (c) Satellite-free-to-air radio; (d) Satellite-free-to-air television; (e) Satellite-subscription television; (f) Satellite-subscription radio; 19