Regulation on Promotion by Telecommunication Operators Rwanda Chapter III Promotion of services and products Article 15 – Services Any service which is subject to promotion must be clearly defined with details relating to its limitations, scope and duration. The surprising awards related to any promotion are not allowed. Unsolicited short messages in connection with promotion are prohibited unless the subscribers have expressly requested for that service. Article 16 – Promotional tariff The licensee must clearly communicate all promotional tariffs and their financial implications. During the promotion of tariff, the licensee is not allowed to: 1° to hide or disguise the predatory pricing and price adjustments; 2° to promote discrimination; 3° to promote unrealistic price comparisons or exaggerated claims as to worth or value. The promotional tariff must comply with relevant laws. Article 17 – Duration of the promotion A licensee conducts a promotion for the same product or service for only four (4) times a year. Notwithstanding the provisions of Paragraph One of this Article, the Regulatory Authority may, in the same year, prevent or restrict any such promotion of the same product or service. The promotion of same product or service cannot exceed a period of one (1) month within the same year. Chapter IV Advertisements of products and services Article 18 – Methods of advertising The licensee must advertise their products and services with accuracy and clarity of the products and services being offered. The methods of advertising are as follows: 1° print media; 2° radio and television; 3° mail; 4° licensee’s website; 5° electronic mail where permitted by recipient to send such promotional material. The promotion containing any obscenities or profanities unsuitable for young persons and children or any racial or prejudicial content relating to national origin, religion, sex, gender or age is prohibited. By Laws.Africa and contributors. Licensed under CC-BY. Share widely and freely. 5