Neutral Citation Number: 2023:DHC:2806 if the complaint is in the nature of request for removal of information or communication link relating to Rule 3(1)(b), except sub-clauses (i), (iv) and (ix), the intermediary shall act upon the same as expeditiously as possible and resolve it within seventy-two hours of such reporting. 26. Under Rule 3(2)(b) and Rule 3(2)(c), within twenty-fours from receipt of complaint made by an individual or on their behalf in relation to content which is prima facie in the nature of any material which exposes the private area of such individual, shows such individual in full or partial nudity or shows or depicts such individual in any sexual act or conduct, or is in nature of impersonation in an electronic form, including artificially morphed images of such individual, the intermediary is required to take all reasonable and practicable measures to remove or disable access to such content which is hosted, stored, published or transmitted by it. Further, the intermediary is also required to implement a mechanism for the receipt of complaints under Rule 3(2)(b) which may enable the individual or person to provide details, as may be necessary, in relation to such content or communication link. 27. Rule 3 of the IT Rules has been reproduced as follows: ―3. (1) Due diligence by an intermediary: An intermediary, including social media intermediary and significant social media intermediary, shall observe the following due diligence while discharging its duties, namely:— (a) the intermediary shall prominently publish on its website, mobile based application or both, as the case may be, the rules and regulations, privacy policy and user agreement in English or any language specified in the Eighth Schedule to the Constitution for access or usage of its computer resource by any person in the language of his choice and ensure compliance of the same; Signature Not Verified Digitally Signed By:SHAZAAD ZAKIR Signing Date:26.04.2023 17:19:50 W.P.(CRL) 1505/2021 Page 26 of 88